Go Live with EA SPORTS
Behind the Scenes with Troy Polamalu and Larry Fitzgerald
By Alain "Sk88z" Quinto
April 28, 2009
On Monday night EA SPORTS was on location at the LA Coliseum to film a commercial for the upcoming release of Madden NFL 10. We had the very cool opportunity to have both cover athletes, Troy Polamalu from the Super Bowl XL and XLIII champion Pittsburgh Steelers and Larry Fitzgerald from the Arizona Cardinals, in the stadium to take part in what has to be one of the biggest shoots in the company's history.
The shoot involved over 500 extras and was designed around the game's slogan "Fight For Every Yard". The premise of the shoot has Fitzgerald catching a pass and being stood up by Polamalu on the 50 yard line. To get that extra push, players on both teams would scrum and drive behind each player, but that wasn't quite enough. Coaches and fans as well had to get in on the push too! The shoot involved a few helicopter passes so timing was critical to get the right shots down in a timely fashion. Click here to read the entire blog and to view the exclusive video interviews with Troy and Larry.
By Alain "Sk88z" Quinto
April 28, 2009
On Monday night EA SPORTS was on location at the LA Coliseum to film a commercial for the upcoming release of Madden NFL 10. We had the very cool opportunity to have both cover athletes, Troy Polamalu from the Super Bowl XL and XLIII champion Pittsburgh Steelers and Larry Fitzgerald from the Arizona Cardinals, in the stadium to take part in what has to be one of the biggest shoots in the company's history.
The shoot involved over 500 extras and was designed around the game's slogan "Fight For Every Yard". The premise of the shoot has Fitzgerald catching a pass and being stood up by Polamalu on the 50 yard line. To get that extra push, players on both teams would scrum and drive behind each player, but that wasn't quite enough. Coaches and fans as well had to get in on the push too! The shoot involved a few helicopter passes so timing was critical to get the right shots down in a timely fashion. Click here to read the entire blog and to view the exclusive video interviews with Troy and Larry.
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