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Go Live with EA SPORTS: The Pittsburgh Steelers

By Alain "Sk88z" Quinto

April 29, 2009

In a second night at the LA Coliseum, EA SPORTS brought the confetti, the Vince Lombardi trophy, and the Pittsburgh Steelers in to re-create their Super Bowl XLIII celebration with a little twist.  For the past three days, the EA SPORTS ad team has been in full force in and around the LA area filming scenes for a couple of upcoming commercials and I had been invited to cover the event and share it with our gaming community.  On Tuesday night, we once again went live and I had the chance to share some of the pictures as the event was happening during a live chat late in the evening.  For those that missed the chat, you can check out a replay of it here:  Pittsburgh Steelers

The premise of the shoot revolves around an EA SPORTS gamer controlling the Pittsburgh Steelers to victory in a game of Madden NFL.  Along with the players, about 200 extras were brought in as fans of both the Steelers and the Cardinals, referees, and even coaches to re-create the celebration.  From a touchdown celebration to the trophy presentation, even the player's couldn't help but feel a little nostalgic of the event.  The only thing missing was the champagne. Click here to read the entire blog and to view the exclusive video interviews.

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