Go Live with EA SPORTS: The Pittsburgh Steelers
By Alain "Sk88z" Quinto
April 29, 2009
In a second night at the LA Coliseum, EA SPORTS brought the confetti, the Vince Lombardi trophy, and the Pittsburgh Steelers in to re-create their Super Bowl XLIII celebration with a little twist. For the past three days, the EA SPORTS ad team has been in full force in and around the LA area filming scenes for a couple of upcoming commercials and I had been invited to cover the event and share it with our gaming community. On Tuesday night, we once again went live and I had the chance to share some of the pictures as the event was happening during a live chat late in the evening. For those that missed the chat, you can check out a replay of it here:
Pittsburgh Steelers The premise of the shoot revolves around an EA SPORTS gamer controlling the Pittsburgh Steelers to victory in a game of Madden NFL. Along with the players, about 200 extras were brought in as fans of both the Steelers and the Cardinals, referees, and even coaches to re-create the celebration. From a touchdown celebration to the trophy presentation, even the player's couldn't help but feel a little nostalgic of the event. The only thing missing was the champagne.
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